Patura's 50th anniversary – a brilliant event packed full of creativity
The goals: To celebrate the company’s 50th anniversary with customers, partners and employees in a fitting manner and to thank them all; to create true sustainable enthusiasm for the company.
The achievements: design, sequence direction, staging, scene design, program design, presentation, art and musical framework program, content design, light and audio engineering.
The event: After a year of planning, Dirk Denzer and his team staged Patura's 50th anniversary event. During an on-site visit, the idea of creating the background out of Patura products came up. The galvanized fence systems for animal husbandry underscored with superb lighting had an almost breathtaking effect on visitors to the event. Patura’s brand world was also communicated live via tramphouse artistry in keeping with their CI in Bavarian style. A special highlight of the evening was the discussion panel with Dirk Denzer and the management, which was greeted with a standing ovation from the almost 500 guests right at the beginning of the event.