Gaggenau Roadshow of Bosch and Siemens Hausgeräte GmbH.
Goal: Presenting and introducing new products, reinforcing the image and the brand, winning over dealers
Our Services: Product show ideas, product show design, event management, dramaturgy, technical coaching, stage production
Events: Roadshow for the launch of the new generation of high-end ovens and refrigerators of the premium brand Gaggenau. 16 events Hamburg (MagnusHall), Cologne (Vulkanhalle) and Munich (Kraftwerk Avalon). Dealers, the press and VIPs were invited to the celebratory gala dinners. One aim was to clarify the exclusivity of the Gaggenau brand and its high quality and level of perfection, while another was to stir up emotions and inspiration. This was achieved through the consistent implementation of the “hot-cold” campaign idea in show elements that always play with opposites: from the product presentation, where the cooling appliance is carved from a block of ice, and the oven is born from the fire, to a laser show projected onto a curtain of water and a partner acrobatic exhibition full of power and aesthetics. Award-winning German chefs also prepared various dishes in the eight event kitchens.