Turn your products into heroes.

Where would a company be without its products? Nowhere! For that reason, new products need to be celebrated. And services too, of course! Dirk Denzer Performing Arts knows how products are prepared for the big stage, how they are thrust into the limelight, how to turn them into heroes that are admired, loved and treasured. For this Denzer’s creative team puts together marketing-oriented product presentations that are completely geared towards pre-defined goals and are integrated into an existing strategy. With unusual ideas, the products are given emotional appeal, dramatized and staged, with live art and variety acts. More than 25 years of experience with performing and creativity and a unique archive of artists form a good basis for this. Along with strong, experienced partners in the light, sound and video design area, stage technology and special effects. In this way, we can turn your product into a hero. Because heroes are never forgotten.

Gaggenau Roadshow of Bosch and Siemens Hausgeräte GmbH.

Goal: Presenting and introducing new products, reinforcing the image and the brand, winning over dealers

Our Services: Product show ideas, product show design, event management, dramaturgy, technical coaching, stage production

Events: Roadshow for the launch of the new generation of high-end ovens and refrigerators of the premium brand Gaggenau. 16 events Hamburg (MagnusHall), Cologne (Vulkanhalle) and Munich (Kraftwerk Avalon). Dealers, the press and VIPs were invited to the celebratory gala dinners. One aim was to clarify the exclusivity of the Gaggenau brand and its high quality and level of perfection, while another was to stir up emotions and inspiration. This was achieved through the consistent implementation of the “hot-cold” campaign idea in show elements that always play with opposites: from the product presentation, where the cooling appliance is carved from a block of ice, and the oven is born from the fire, to a laser show projected onto a curtain of water and a partner acrobatic exhibition full of power and aesthetics. Award-winning German chefs also prepared various dishes in the eight event kitchens.

 

DIRK DENZER PERFORMING ARTS

Röthleiner Straße 11 , 97525 Schwebheim, GERMANY
Tel. +49 (0) 9723-930295, Fax +49 (0) 9723-5359
E-Mail: info@dirkdenzer.com

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