L'Oréal - Die Vichy Roadshows.

The goal: Presenting new moisture care, promoting the image, generating sales

Services: Product show ideas, product show design, event production, dramaturgy, technical coaching, staging

Events: A roadshow for presenting a new thermal water moisturizer to some 150 pharmacists and assistant medical technicians. The hottest clubs in Berlin, Hamburg, Cologne and Munich served as the locations. In sticking to the theme of the product, “water” was the continuous element found throughout the presentation provided by Dirk Denzer, broken up by juggling performances. Here, information relating to the marketing campaign and to the product, panel discussions, speeches, films and videos were combined with select artistic acts to form a balanced program. The very varied locations posed a particular challenge, with the extensive technology not only needing to be set up neatly and in a visually appealing way, but the plexiglass tank that held several thousand liters of water for the under-water artist “Aqualia” also had to be safely installed.