You don’t need opposites to attract visitors.

An audience magnet is far more useful here. In the form of an attractive tradeshow directly on the trade fair stand for example. Customized and adapted to the strategy and brand world. In order to be able to promote product and brand messages in an interesting way, to develop sales discussions, or simply to attract a crowd. For years Dirk Denzer Performing Arts has been developing and creating harmonious, creative ideas and concepts that are geared specifically towards the problem, giving brands and products emotional appeal and anchoring messages for the long-term and, of course, adapting to the respective opportunities and the stand architecture. We offer central shows on large and small stages, or shows in the crowd. Our range of services also includes press events, get-together parties and events lasting several days abroad and at home.

“WAREMA – Your strong Partner” tradeshow.

Goal: Generating a crowd around the stand, creating enthusiasm for the product and brand, bringing the brand message and trade fair motto to life, shaping the image

Our Services: Tradeshow design, show design, integration of the show in the stand architecture, sound and lighting design, presentation, artist selection

Events: Tradeshows and after-tradeshow parties on six consecutive days at R&T, the world’s largest trade fair for roller blinds, gates and sun protection technology in Stuttgart. Each day, three different show acts lasting a maximum of six minutes were shown on the hour, with eight daily presentations. Up to a thousand industry experts then pushed their way through to the trade fair stand, even though there were “only” five hundred seats available. On the centrally positioned stage a deliberately calm program was put together, which amidst the hustle and bustle of the trade fair created a calming and relaxing effect: slow motion partner acrobats, partner trapeze artists and steel cube performers brought to life the trade fair slogan, “Your strong Partner”, through art. Not only did they draw in the crowds by day, they were also a key part of the evening after-tradeshow parties.

 

DIRK DENZER PERFORMING ARTS

Röthleiner Straße 11 , 97525 Schwebheim, GERMANY
Tel. +49 (0) 9723-930295, Fax +49 (0) 9723-5359
E-Mail: info@dirkdenzer.com

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