Goal: Generating a crowd around the stand, creating enthusiasm for the product and brand, bringing the brand message and trade fair motto to life, shaping the image
Our Services: Tradeshow design, show design, integration of the show in the stand architecture, sound and lighting design, presentation, artist selection
Events: Tradeshows and after-tradeshow parties on six consecutive days at R&T, the world’s largest trade fair for roller blinds, gates and sun protection technology in Stuttgart. Each day, three different show acts lasting a maximum of six minutes were shown on the hour, with eight daily presentations. Up to a thousand industry experts then pushed their way through to the trade fair stand, even though there were “only” five hundred seats available. On the centrally positioned stage a deliberately calm program was put together, which amidst the hustle and bustle of the trade fair created a calming and relaxing effect: slow motion partner acrobats, partner trapeze artists and steel cube performers brought to life the trade fair slogan, “Your strong Partner”, through art. Not only did they draw in the crowds by day, they were also a key part of the evening after-tradeshow parties.